"The first article in The Australian Financial Review bought nine potential investors to our door – the day the paper came out – including an international investment house who had three clients looking for opportunities in our space. We would have had to go cap-in-hand starting at the bottom and cold calling. This way we had credibility and position and our story was told in such a way that it had investor appeal. The consumer component of the campaign saw our website hits go through the roof and helped us close a few more deals we had in the wings."
Director – The Click Agency