“EVT is a complicated incentive marketing company with complex client offerings. The Incentive Marketing industry was relatively unreported and had no profile in Australia. Furthermore, we had some terrible experiences with PR agencies who didn't understand our clients and aimed, with little success, for coverage in our own industry publications which are only read by competitors.
We wanted B2B corporate media attention that our top level clients respected. HPR worked with us for over five years to get us to where we wanted to be - that is an opinion leader and expert in the incentive marketing industry. Now, as MD, I am regularly invited to speak, often quoted and interviewed by prestigious media business media. This has led to significant new business which we can track straight back to our PR efforts.
Elizabeth has an in-depth affinity with corporates and influential media contacts and was consistently able to develop the right stories and angles to ensure we received regular credible and pertinent media. She also took us through media training to ensure we maximised our media opportunities which made a tangible difference to how we presented our firm to clients.
I highly recommend Elizabeth, for her structured strategic approach, to any business looking to invest in PR. Not only will you receive a return on your investment but also a trusted confidant who is honest, hardworking and a joy to be in business with.
Mercedes Truatwein - Joint Managing Director