Avoiding mixed messages, the press release is the work-horse of media relations, marketers limited and often misunderstood view of PR.
We also cover the breadth of what a PR specialist can bring to the marketing table, how to persuade and influence your audience, together with the all-important topics of strategy versus tactics, measurements and milestones of intangibles.
There’s a few hints and tips on how to choose the right PR consultant too – all this and more covered, “On the Couch”.
Take a look at the topics covered and more at https://www.trinityp3.com/elizabeth-heusler-on-public-relations-episode-37/ or watch below...
Download or listen to the Pod Cast
Read the transcript: On The Couch Transcript