Traditional

Press releases

What makes news – our favourite topic. A pleasure to explain. Anyone can write a media release: so can you, valtrex online for sale take paper, write something and add the words media release to the headline, and you have a media release.

It's subjective. If you're paying someone to do this, it should be a few dollars.
Ah... you want coverage, positioning, credibility, viewpoints? That takes analysis and research and the expertise of a professional wordsmith. We understand the target – the journalist. That may be the editor of a prestigious national publication or as often a cadet reporter keen to earn their stripes. Underestimate this group at your valtrex online for sale peril, they are often fresh out of a degree and keen to make their mark. After a lifetime of writing for media and the revolution in online media the key elements of press releases are as relevant today as they were when, in 1890, news agency Reuters defined what is considered newsworthy:

  1. Impact
  2. Currency
  3. Timeliness
  4. Prominence
  5. Proximity
  6. Novelty
  7. Human Interest
  8. Conflict

From 1890 to today nothing has changed. No really, it hasn't
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