Content creation

In the wasteland that is online writing, original content must punch above its weight to compete in the world-wide market seething with writerly muscle. Content has to appeal to a truculent, capricious, analytical, android in cyberspace.


To feed this android requires verve, smarts and finely honed cunning. What works in a sales meeting or on the page will be received with a thundering spray of silence when it goes to the galaxy to die.

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