"We conducted rigorous testing of our PR campaign. As we are a schedule four medicine, we aren't allowed to advertise or promote – thus we don't even have a website. Nor can we target our patients with direct mail or the like. It's clear that we can only attribute our impressive increase in recognition to our PR strategy which was quite complex as it covered surgeons, GPs and consumers."
GM – Q-Med Pharmaceuticals, Sweden
"For a little company we certainly raised our profile in every media outlet across Australia. Our website and call centre hummed from morning until night – so much so that we had our competitors trying to discredit us.
Thank goodness for HPR's delicate and dedicated round-the-clock handling of our media issue. When our issue occured you were right onto it, even when you were on holidays overseas. Our company would not be what it is today if HPR hadn't been on the front foot."
MD – Imupro Health Services
"You're a superhero. There's no need for measurements and matrixes every time you get us a story there is a sharp spike in our call centre – we know its working."
National co-ordinator – Smokenders
"Last month I attended the workshop you gave at the Goethe-Institut Sydney. I found your advice (and the way you presented it) in working with the media most inspiring. We used your practical ideas in a press release for our national conference and for the first time they took notice!
While my first article in the Herald Sun wasn't everything I had hoped for, my ability to deal with the media had improved remarkably! Next we sent out a release for the school film festival. I rang up the reporters, heard one pair of ears going up and now we look forward to our media opportunities. With best regards, and thank you once again for your inspiration."
Educational Services Section, Goethe-Institut
"HPR are indefatigable. They identified a niche – small cap listed firms – and that became our position. We initially engaged HPR for one year as we only had a handful of clients. We soon identified that the PR strategy had a direct impact on our market presence and we worked together three years. HPR's contacts in the financial media are more than mere contacts they are trusted confidants."
Mary Kay Walker
Chief Operating Officer - Lumina Chartered Accountants
"The trade magazines editorials were a great success – they opened up the Japanese market for us and brought a Japanese delegation to our doorstep."
Director – Freeze Concentrators
"The only marketing initiative we had was the consistent PR strategy which built momentum over two years – easy to measure: 65 per cent increase in business during that time – not bad."
MD – Instinct Systems
At Heusler's you know your account is being handled by a senior consultant and won't be delegated to a junior, as I found with my previous consultancy."
CEO – Fit Too Travel